“What FDR was to radio and JFK to television, Trump is to Twitter” (Gabler, 2016). Since Donald Trump’s presidency in 2016, a plethora of academic publications and public discussions have started to focus on his public speeches, diplomatic influence, domestic polls, etc. Compared to previous presidents in the United States, President Trump has taken advantage of the benefits of social media, Twitter in particular, and has achieved unprecedented interactions with the public since the 2016 U.S. presidential election. Trump’s tweets also successfully made headlines on newspapers, magazines, and online publications, although most of them were negative news stories about his presidency. Around one-in-five adult Twitter users in the U.S. follow Trump’s personal account on the platform, @realDonaldTrump (Pew Research Center, 2019). As a prolific Twitter user, Trump, Chief-in-Twitter, has made his fame on social media over the entire world through his tweets. Therefore, his posts on Twitter have increasingly gained tremendous attention from both academia and civic groups. Trump’s nontraditional political ideology, also known as Trumpism, espoused by himself and his supporters, empowers traditionalism, populism, and American greatness. To further explore and study the pillar concepts of Trumpism, it is necessary to take Trump’s tweets into the research study, in which he dramatically expresses himself in front of a broad audience and effortlessly to promote his ideas, opinions, and words of wisdom. During the debate for the 2020 U.S. presidential election, Senator Kamala Harris called for Twitter to suspend Trump’s account. Trump is a non-stop, one- person political tornado, roaring through this campaign and sucking up every news cycle in his vortex (Gabler, 2016). This not only verified the value of Trump’s tweets as significant content to study Trumpism but also urged more focus to explore and explain what characterize Trumpism and how Trump proselytizes his political ideologies to the public through social media.
Keyword: content analysis, twitter, Trumpism